Michael Johnston
The Author of "E-business Exposed"

The Author has been in the Internet Trenches since 1994

Mike Johnston is the president of the Internet Business Forum (IBF), a research and consulting firm focused on e-business. IBF (www.ibusinessForum.com) has conducted extensive studies on the impact of the Internet on the success and failures of small businesses. IBF understands how organizations can best use the Web to increase sales, reduce costs and be more competitive. The author is an online business owner, professor and is a respected seminar leader at executive events. Mike holds a masters degree in Technology Management from Pepperdine University and a MBA from Rochester Institute of Technology.

Why Mike Wrote E-business Exposed?

- Too many business owners were being over-charged
and mislead by Internet gurus

- Tech geeks have made doing business on the
Web more difficult for owners.

- Wanted to help business owners and entrepreneurs succeed with e-business while avoiding the costly mistakes associated with building an online company.

mike_johnston

Michael Johnston The Author of "E-business Exposed" The Author has been in the Internet Trenches since 1994

- Too many business owners were being over-charged and mislead by Internet gurus

- Tech geeks have made doing business on the Web more difficult for owners.

- Wanted to help business owners and entrepreneurs succeed with e-business while avoiding the costly mistakes associated with building an online company.

Michael Johnston
The Author of "E-business Exposed"

The Author has been in the Internet Trenches since 1994

- Too many business owners were being over-charged
and mislead by Internet gurus

- Tech geeks have made doing business on the
Web more difficult for owners.